I was hired by Mirada Studios to do a big amount of preproduction idea sketches for the annual Lexus christmas commercials. There were going to be three different commercials, and they were going to have a bit of a fantastical fantasy theme, showing how the Lexus car gets delivered to you.
CONCEPT ART - Christmas train
In the first commercial, the Lexus was to be delivered in santa's train. They wanted the train to have a bit of a steampunk / art deco - larger then life feel to it.
CONCEPT ART - MAGIC BOX
For the magic box commercial they wanted Santa to deliver the car in this tiny box that would unfold and slowly build up into a car with a bit of a game of thrones feel to the transformation. I provided just a few quick idea sketches that were later further developed by a production artist.
CONCEPT ART - Santa's Teleporter
Here the lexus was to be delivered by a teleport from Santa's workshop. I started off with producing loads of quick idea sketches.